There are said to be more improvements coming soon off the field, despite relegation, and club staff speaking to BBC Sport from across the rest of the division have been full of praise for Liverpool Women’s general manager, Adam Greaves-Smith, who was appointed in 2018.
However, before Greaves-Smith’s arrival and an apparent culture shift, the reported situation was less-than satisfactory.
Former Leeds United men’s team manager Neil Redfearn took charge of the club in 2018, but stood down after just two games of the 2018-19 season, reportedly because he felt the team were poorly supported by the club.
At the time, concerns had been raised about players’ accommodation. That prompted what’s been described by sources to BBC Sport as a “culture shift”.
Liverpool Women players are now understood to be housed by the club in modern, riverside, city centre apartments as part of their contracts, which far exceed the accommodation reportedly provided at some other WSL teams., external
Nevertheless, despite improvements in Jepson and Greaves-Smith’s time at the club, there have still been hints at dissatisfaction from outgoing players.
When Scotland’s Christie Murray left the club this summer, she said on social media: “I’m looking forward to the opportunity to be in an environment that challenges me and, most importantly, to be able to enjoy what I love again.”
Similarly, outgoing striker Courtney Sweetman-Kirk added on her social media accounts that it was “time for a new environment that challenges me as a player and a person”.
A Liverpool spokesperson told BBC Sport: “LFC Women continues to be a priority for Liverpool FC and planning for next season in the Championship is already well under way.
“Although we do not discuss our finances in detail, over the past five years the financial investment in LFC Women has enjoyed significant percentage increases year on year, which demonstrates the continued support and long-term strategy for the team.
“Most importantly, LFC Women has the full backing of the wider football club with all internal departments supporting the women’s team on a day-to-day basis.”