They compete in the IG London Nocturne, external on Saturday, one of the few events with both men’s and women’s races.
“It’s the best way for women’s racing to progress,” said Rowsell, 24.
“The races that I’ve done this year with the biggest crowds have been the ones that have been run alongside men’s versions.
“It’s fantastic for us because people are not just sitting there waiting for the men’s races, they’re actually getting behind us and cheering our names. The more races that can be run like that the better.”
Rowsell is using 2013 as a “test year” by competing on the track and road.
She added: “In track cycling we get equal coverage to the men but the road has always been a massive imbalance.
“We need to showcase women’s racing more and show how exciting it is because it’s shorter than men’s racing and faster. I think people can enjoy it when they get the opportunity.”