Aston Martin launch new performance space at Silverstone HQ

The Aston Martin Formula One team has formally launched its new event space in an effort to bring together motorsport and music.

The Silverstone-based outfit opened up its £200m site to host its first Soundcheck event.

The Aston Martin F1 Team Technology Campus includes a brand experience centre, complete with a stage, where rising Newcastle upon Tyne singer-songwriter Andrew Cushin headlined the event.

Will Hings, spokesman for Aston Martin, said: “We wanted to find a way to bring Formula 1 and music closer together, and also celebrate and support new talent.”

Sophie Ackland, chief people officer at the F1 team, said: “This campus is so incredibly special and it’s absolutely crucial in terms of our strategy for becoming a world championship winning team.

“They dedicate their lives to this and work so incredibly hard to be a part of this team.”

Cushin said: “It’s an honour to be playing here; it’s a new experience for me to be playing in front of a Formula 1 car.

“I’ve always felt music and sport belong together so I’m really proud to begin collaborating with a brand that values creativity and inclusivity.”