She Emerge Global Magazine


The Football Association wants England to win a major tournament within the next four years as part of its growth strategy for women’s and girl’s football.

The ambitious target is one of eight objectives in the FA’s four-year ‘Inspiring Positive Change’ strategy.

England is scheduled to host the Women’s European Championship in 2022.

“Football has the power to change lives for the better,” said FA director of women’s football Baroness Sue Campbell.

“It can contribute to physical and mental wellbeing, it can provide opportunities to compete and collaborate with others, and it can help to shape the place of girls and women in wider society.

“With the home Euros, we really believe we have an opportunity to turbo charge all of the things that we want to do.”

The European Championship was originally due to take place in 2021 but was pushed back a year after the men’s Euro 2020 tournament was rescheduled because of the coronavirus pandemic. Australia and New Zealand are then scheduled to host the Women’s World Cup the year after.

“We, of course, want to win a major tournament. But to do that, we don’t want to just win a major tournament once. We want to continue to win major tournaments for years ahead,” said Baroness Campbell.

“So our vision for England is that we would like to do extremely well next year in the Olympics. We, of course, would love to win the home Euros the year after. But our big ambition is to be the winners of the World Cup in 2023.”

As well as tournament success, other objectives include growing commercial revenue to help the Women’s Super League become the best professional sports league in the world and supporting the development of coaches and female referees.

“We want to provide the best in the world, not just for the top league, the Women’s Super League, but we want to have a league structure which really is the envy of the world,” added Baroness Campbell.

“We want to make sure the women’s game remains at the very top all the way through this process and that it can be sustained financially in the future.”

The new strategy is designed to build on the FA’s three-year ‘Gameplan for Growth’ launched in 2017.

The eight objectives it hopes to achieve by 2024 are:



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