“I’m shown more respect now, and that can work against you.
“I have to be smart and race with that knowledge. As long as you understand that your rivals will now behave like that, you can deal with it.”
Trott was the break-out star of British track cycling last year; her two golds at the worlds and repeat at the Olympics meaning that, aged just 20, she now has eight gold medals from her eight major championship tilts.
Her road-racing compatriot Lizzie Armitstead recently criticised the disparity in media coverage and wealth between men’s and women’s cycling.
But Trott, who will race with new women’s road outfit Team Wiggle-Honda after the World Championships, believes her sport receives the attention it deserves.
“I can’t complain,” she said. “On the road I get that it’s not televised, but you need to attract the sponsors in the right way.
“We need to embrace what we have and use it. Sponsors will go where it’s watched more – and if that’s the track, that’s the track.
Trott will play a domestique’s role, external with Wiggle-Honda, using the contrasting demands of road racing to build her strength for the track without changing her primary aim.