“The Vitality Netball World Cup was an absolute whirlwind and a huge success,” said Joanna Adams, the former chief executive of England Netball, who departed the organisation after the tournament.
“It was the best-sold Netball World Cup to date and we had 9,900 people register their interest to volunteer at the tournament, plus extensive press coverage across the 10 days.
“It seemed as though everyone was talking about netball during that time and the buzz around Liverpool was spine-tingling. While the Vitality Roses didn’t get the colour they were gunning for, they truly had the backing of the nation during every game and inspired many to have a go at the sport.”
Outside of the YouGov survey, England Netball recorded a 1,000% increase in visits to its online netball session finder at the end of the World Cup, compared to two weeks prior.
In addition, 71% of clubs said more people had shown an interest in playing netball than before the tournament started.
BBC Sport has launched #ChangeTheGame to showcase female athletes in a way they never have been before. Through more live women’s sport available to watch across the BBC in 2019, complemented by our journalism, we are aiming to turn up the volume on women’s sport and alter perceptions. Find out more here.