Horse racing is a rare sport in that women regularly compete against men at the top level on an equal footing.
The campaign, which features female and male riders including champion Flat jockey Oisin Murphy, is aimed at showing there is no need to differentiate between the exploits of male and female jockeys – they should all be referred to simply as “jockeys”.
“There have been a lot more women competing in the sport professionally in recent years,” added Doyle.
“I think that the wider industry has realised that, if given the opportunity, women are just as good as men and our gender should not come into the equation.”
Murphy said he thought it was “fantastic” to see the increasing success for women.
“Personally, I don’t feel there is any gender divide between female and males, and I feel that females in racing will continue to grow and thrive in our sport,” he said.
On Sunday, a unique all-female race meeting for Flat and jump jockeys will be staged at Southwell on International Women’s Day.