Susie Wolff says her new initiative to increase the number of women in motorsport is not just about unearthing a female Formula 1 driver.
The 33-year-old Scot, who retired from racing in November, launched Dare To Be Different on Thursday.
The former Williams test driver aims to promote women in motorsport as well as branching out into other areas of life.
“The most outstanding girl we find will get a scholarship in karting, but it is about much more than that,” said Wolff.
“It is not about finding the next female world champion.”
She said there were lots of opportunities in F1 besides driving, adding she started the scheme, being run in partnership with UK motorsport authority the MSA, as part of a “burning desire to give something back”.