Scotland striker Erin Cuthbert featured in the launch of the new Scotland kit last summer and the story of her journey from youth footballer to a World Cup finals was prominent on social media.
However, speaking last week in a previous edition of Fair Play, she admitted in terms of the Scotland team, things have gone quiet.
“We don’t feel that we have enough opportunities to do things,” said the Chelsea forward.
“It shouldn’t be one, two or three people who are doing the media; it should be all 23 players because we want everyone to become a household name.
“We felt there would be more opportunities from the World Cup but there hasn’t really been, so I think we have to go down a different route as to how we become commercially viable.
“We try to compete so much with men’s sports, we complain about back pages, so why don’t we have our own marketing campaign instead of trying to jump on the back of men’s sports, because we are completely different.”