The ECB hopes the new format will appeal to a family audience, attracting more women and children to cricket.
When the competition’s website launched on Wednesday, the principal promotional photograph featured a male-dominated crowd.
In fact, the image is of the audience at a concert by US rapper Logic in Miami in 2017 and is the top result Google returns for a search for ‘male audience’.
It has since been removed from The Hundred website.
The competition’s managing director Sanjay Patel, said: “It’s an image on a website – that’s all it is.”