Janet Lieberman and Alex Fine discovered there was a gap in the market for well-engineered sex toys designed by women, for women. Their mission is to close the female pleasure gap.
Over 10,000 people test their toys before they are brought to market, to ensure they function as intended.
The idea came about when Fine discovered the truth behind the pleasure gap – that women are four times more likely than men to say sex is “not at all pleasurable”.
Video by Fernando Teixeira & Izabela Cardoso
23 February 2022